UC Santa Barbara continued to expand under the leadership of Vernon Cheadle, who served as Chancellor from 1962-1977. Cheadle’s tenure saw the end of the University’s home economics program, and the beginning of more research-focused academic programs.
Throughout most of the 1960s, UCSB had a somewhat politically conservative reputation. Late in the decade, however, the campus became a hotbed of anti-Vietnam activism and other counter-cultural protests. These protests culminated in the Isla Vista riots and the burning of the Bank of America building on February 25, 1970.