The protests of the late 1960s and the Isla Vista riots had a long-lasting, negative impact on UC Santa Barbara’s reputation. The school’s image transitioned from a button-downed conservative campus to a liberal, activist institution. As a result, UCSB was faced with declining enrollment, as well as a decline in the numbers of faculty.
Yet the school continued to grow in other areas. Multiethnic majors, such as Black studies, and ChicanX studies, both founded in the late 1960s, expanded their programs during this time.